Marking the occasion of New Year 2083, Mount Everest Distillery Limited has announced the launch of two new products in Nepal’s premium spirits segment — Red Nature and Blue Nature, each containing around 40 percent or higher alcohol content.
According to the company, these products will be available nationwide from Baisakh 5. They are crafted to match the taste and preferences of modern consumers, with a focus on high quality, balanced flavor, and attractive packaging. The company expects both brands to establish a distinct identity in the premium market.
The maximum retail price (MRP) for the 750 ml bottle has been set at Rs 1,240. The company stated that international standards have been followed throughout the production process.
Alongside the New Year theme, the campaign message “New Year, Same Circle of Friends” also promotes responsible consumption. Company officials said the goal is not only to provide quality options to consumers but also to encourage a culture of responsible drinking.
The company has further shared plans to introduce more innovative products in the premium segment in the coming days.
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